Experience Design

Conceptualising & developing an emmersive sports restaurant - Commix

About

Concept - Commix Immersive Sports Restaurant envisions the future of live sports viewing by integrating virtual reality with the traditional sports restaurant experience, elevating it to an unprecedented level.

Year
2021
Duration
4 Months
Type
Product & Experience Design
Client
Commix

When competing with someone’s living room, you can’t beat them on price or convenience. How do we bridge the gap between home convenience and the immersive experience of an arena?

Imagine 3/4 of a room transforming into a panoramic projection of what you'd typically watch on your television screen. This concept aims to place the audience at the heart of the action, immersing them in the sport they're watching with hyper-realistic stimuli that make it feel like they could reach out and touch the athletes.

We revitalized the traditional sports bar concept by wrapping it in cutting-edge technology, making it appealing and relevant to today's consumers and breathing new life into this declining industry.